The Bristol-based outfit was founded by two bois on the condition that they would be called Gürl, offering a cynical reflection on music marketing by choosing a name that ‘cool people’ would wear on a t-shirt. They started out with neo-soul but soon found that they could (and should) go much harder, combining outrageous lyrics, stadium-sized riffs, heavy-hitting drums, and irresistible basslines, all glued together by tasteful (but never meek) trap elements.